Are you struggling with your marketing efforts to attract your ideal customer? Attempting to be everything to everyone, unfortunately leads to being nothing to no one.

This hands-on workshop, brought to you by FuzeHub, is focused on achieving results with practical tools and advice. We will not only provide tips on how to fine-tune your marketing efforts, but also walk you through relevant workshop exercises to get you on your way to improving your digital marketing efforts and ultimately driving growth. It is a fast, focused, and interactive event for established manufacturing companies who want to power business growth through proven techniques. This virtual event is led by industrial marketing experts and consists of three one-hour tracks that will give you the tools to build personas and power both inbound and outbound marketing.

Instruction will be inter-woven with breakout sessions for attendees to work with an expert at their respective “tables” to walk through a supporting exercise that can be used as a starting point for your ongoing marketing campaigns. Space is limited to support small group and one-on-one learning, so register today.

May 12, 2021

8:30 AM - 12:00 PM
Virtual Event


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Agenda


9:00 AM to 10:00 AM:
Buyer Personas


  • Why Buyer Personas are Important
  • What's In It For Them
  • Hands-On Exercise
  • SWOT or SO WHAT
  • Hands-On Exercise


10:00 AM to 11:00 AM:
InBound Marketing


  • What is SEO and why does it matter?
  • Two ways to get traffic: Paid vs Unpaid (Organic)
  • Traffic vs Leads (e.g., the right kind of traffic)
  • How to get started with keyword research
  • Hands-on exercise
  • Content that Google rewards
  • Written content: Some Do's and Don'ts
  • Social media: Some Do's and Don'ts
  • Hands-on exercise


11:00 AM to 12:00 PM:
Outbound Marketing


  • Why are newsletters important?
  • Newsletter and email best practices
  • Integrating social media promotion
  • Hands-on exercise
  • What is pay per click advertising?
  • How do you get started?
  • What are some tips to managing your monthly budget?
  • Hands-on exercise

Speakers

kim-headshot-sq
Kim Lloyd
Director of Special Projects
FuzeHub

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Steve Melito
Steve Melito

Solutions Specialist
FuzeHub


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Paul Hook
Paul Hook
Marketing Manager
FuzeHub

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Paul Hook
Curt Anderson
eCommerce Consultant
B2Btail

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Timothy Jensen
Timothy Jensen
PPC Campaign Manager
Clix Marketing

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