Are you struggling with your marketing efforts to attract your ideal customer? Attempting to be everything to everyone, unfortunately leads to being nothing to no one.
This hands-on workshop, brought to you by FuzeHub, is focused on achieving results with practical tools and advice. We will not only provide tips on how to fine-tune your marketing efforts, but also walk you through relevant workshop exercises to get you on your way to improving your digital marketing efforts and ultimately driving growth. It is a fast, focused, and interactive event for established manufacturing companies who want to power business growth through proven techniques. This virtual event is led by industrial marketing experts and consists of three one-hour tracks that will give you the tools to build personas and power both inbound and outbound marketing.
Instruction will be inter-woven with breakout sessions for attendees to work with an expert at their respective “tables” to walk through a supporting exercise that can be used as a starting point for your ongoing marketing campaigns. Space is limited to support small group and one-on-one learning, so register today.
This hands-on workshop, brought to you by FuzeHub, is focused on achieving results with practical tools and advice. We will not only provide tips on how to fine-tune your marketing efforts, but also walk you through relevant workshop exercises to get you on your way to improving your digital marketing efforts and ultimately driving growth. It is a fast, focused, and interactive event for established manufacturing companies who want to power business growth through proven techniques. This virtual event is led by industrial marketing experts and consists of three one-hour tracks that will give you the tools to build personas and power both inbound and outbound marketing.
Instruction will be inter-woven with breakout sessions for attendees to work with an expert at their respective “tables” to walk through a supporting exercise that can be used as a starting point for your ongoing marketing campaigns. Space is limited to support small group and one-on-one learning, so register today.
Agenda
9:00 AM to 10:00 AM:
Buyer Personas
- Why Buyer Personas are Important
- What's In It For Them
- Hands-On Exercise
- SWOT or SO WHAT
- Hands-On Exercise
10:00 AM to 11:00 AM:
InBound Marketing
- What is SEO and why does it matter?
- Two ways to get traffic: Paid vs Unpaid (Organic)
- Traffic vs Leads (e.g., the right kind of traffic)
- How to get started with keyword research
- Hands-on exercise
- Content that Google rewards
- Written content: Some Do's and Don'ts
- Social media: Some Do's and Don'ts
- Hands-on exercise
11:00 AM to 12:00 PM:
Outbound Marketing
- Why are newsletters important?
- Newsletter and email best practices
- Integrating social media promotion
- Hands-on exercise
- What is pay per click advertising?
- How do you get started?
- What are some tips to managing your monthly budget?
- Hands-on exercise
Speakers
Powered By
