“Regional Council Capital Fund Award Supports 15,000-Square-Foot Expansion in Ulster County.”

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Alstom opens $75m manufacturing plant in Hornell, New York

“Alstom has invested $75m in the new facility, which will produce stainless steel car body shells for passenger rail vehicles. Spanning 12,542sqm, the site will further enhance the firm’s manufacturing capabilities to support other initiatives.”

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Pasta Giant to Expand Western New York Plant

“The nearly $170 million project is expected to create more than 90 jobs.”

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ESD and City of Ogdensburg Announce Groundbreaking for Small City Brewing Company

“A New Craft Brewery, Taproom & Event Space Coming to Downtown Ogdensburg.”

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Rudin’s career didn’t start in the medical sector. When the pandemic began, she was manufacturing a hemp-blend fabric diaper that Sandy Beck, her mother and the founder of Tidy Tots Diapers, had invented. But when New York State issued a call for help, Rudin answered. What she saw shocked her. Materials that were used as PPE “didn’t look to me like they should work as PPE,” she recalls.

This sparked her deeper investigation into the market for medical isolation gowns, protective garments worn by healthcare workers to prevent exposure to fluids, droplets, and contaminants during patient care. These gowns are made from fluid-resistant or fluid-impermeable materials, come in disposable and reusable forms, and are classified by performance levels.

As people around the world grappled with gravest pandemic since the “Spanish flu” of 1918 – 1920, Rudin learned that medical isolation gowns had remained largely unchanged since the 1960s. She also discovered a system in crisis – and a market that was ripe for reinvention.

Understanding The Problem

Most disposable gowns are made of thin, non-breathable plastic that’s subject to tearing and causes worker discomfort from overheating. Many of these gowns fail basic performance standards such as AAMI PB70, which evaluates liquid barrier performance. The Emergency Care Research Institute (ECRI), an independent non-profit organization, found that over half the gowns they tested failed.

Later, the ECRI listed isolation gowns as one of the top four hazards in healthcare. Subsequently, Scientific American and Kaiser Health News reported that disposable gowns were leaking 400% to 1400% more fluid than allowed. Rudin studied this research, but she also performed her own in-depth customer discovery through the National Science Foundation’s (NSF) I-Corps program.

Nurses and doctors told her how they felt unsafe. One said they’d “rather be wearing a garbage bag” than their hospital-issued gown. Nearly 90% of registered nurses are women, but most isolation gowns were designed for men. Ill-fitting gowns are uncomfortable, but they’re also less effective for protection. Plus, the thin plastic that’s used requires disposal, a cost that hospitals would prefer to avoid.

Creating a better gown wasn’t just an opportunity. It was also a responsibility. Drawing upon her experience with textiles, Rudin adapted Tidy Tots’ diaper material into a reusable, breathable, lab-certified isolation gown that can withstand 300 industrial washes. “IsoGuardian is a revolutionary product redefining safety, savings, and comfort for medical professionals,” she explains.

Overcoming Adversity and Getting “Explosive” Results

IsoGuardian’s early days weren’t exactly easy. The company contended with a fraudulent lease and a landlord who didn’t really own the building. There were also a series of unfortunate events, including a catastrophic roof failure that flooded the facility, destroying equipment and inventory. Pipes froze. The county condemned the building and locked its doors. Rudin’s team couldn’t even recover their materials. “COVID was a nightmare,” she says.

Yet amid the chaos, she secured small grants, refined her manufacturing process, and developed a proprietary three‑step seam‑construction method. The seam is so advanced that the machine needed to make it doesn’t exist yet. IsoGuardian has since filed patents on both the seam and the process. In overcoming adversity, the company also forged valuable relationships.

After its early struggles, IsoGuardian found a home at the STEAM Garden, a business incubator in Albany, New York with maker spaces. The company also became part of the incubator at Albany Medical Center. There, IsoGuardian learned to navigate the complexities of entering a regulated medical market. A two-week clinical pilot provided what Rudin calls “explosive” results.

IsoGuardian collected 148 surveys about its isolation gown across four departments at Albany Medical Center. Nearly all the respondents said they felt safe while wearing it. Moreover, 91% said the gown was easy to use and 88% said it was comfortable. The strong, positive feedback from the pilot study led to IsoGuardian and Albany Med to bypass the second pilot phase and move towards conversations about potential use on a larger scale.

Connecting with FuzeHub to Scale Growth

IsoGuardian also connected with FuzeHub, the statewide center for the New York Manufacturing Extension Partnership (NY MEP). In 2024, the company participated in FuzeHub’s prestigious Commercialization Competition, which is part of the Jeff Lawrence Innovation Fund. IsoGuardian was awarded $50,000 to scale production and bring its medical isolation gown to market.

In the United States, the market for reusable gowns is valued at over $2B. At FuzeHub’s Commercialization Competition, the judges were impressed by how IsoGuardian’s gown combined a substantial cost savings with superior safety and environmental responsibility. Healthcare providers want innovative solutions, but the startups that create them also need assistance.

“I am a solo entrepreneur,” Rudin explained. “I move mountains, but I would be nowhere without community support – and especially FuzeHub.”

A Gown That Performs Where Others Fail

IsoGuardian’s performance data proves the value of its solution. For example, the gown’s rated water penetration is 0.01 g. That’s time times better than the 0.1 g minimum. Competing reusable gowns can withstand ~1 pound of hydrostatic pressure, but the IsoGuardian gown withstands a whopping 67+ pounds of pressure. It has significantly greater tear and burst strength and is also breathable.

Hospital purchasing departments like the return on investment (ROI). An IsoGuardian gown costs $45, but it lasts for 300 uses. That makes the all in per-use cost just $0.38 to $0.88, depending on the laundering method. By contrast, single-use disposable plastic gowns of the same level cost $1.46 to $2.97 each. For a large hospital system using 60,000 gowns per month, the savings can exceed $100,000 monthly.

The environmental impact is also dramatic. A single IsoGuardian gown can replace 300 disposable plastic products. Over the course of five years, this reduces hospital waste by 65,000 tons. To put that amount in perspective, consider that this projected waste reduction is equivalent to 289 Statues of Liberty by weight and volume.

That’s an appropriate analogy for the Empire State, and Rudin seeks to supply most of New York State’s medical isolation gowns within the next two years. Long-term, she envisions expanding the business into Level 4 gowns, the highest level of protective apparel for healthcare professionals. IsoGuardian is also aiming for FDA Class II medical device compliance for using the gown in surgery.

“We’re laying the foundation of a house we think is going to be massive and long‑standing,” she explains. “It’s not just about today—it’s about tomorrow.”

“The tech center will help usher in a new era for hands-on engineering education.”

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NYCEDC Announces New Tenants at Brooklyn Army Terminal and MADE Bush Terminal, further Cementing Sunset Park as Hub for Manufacturing, Innovation, And Jobs

“New Tenants Bolster Sunset Park’s Working Waterfront, Driving Quality Jobs, Innovation, and Inclusive Growth — Further Cementing Its Role as a Hub for Industry.”

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American Steel and Aluminum Expands Syracuse Manufacturing Operations

“American Steel and Aluminum has opened a new 50,000-square-foot facility in Syracuse, New York, to increase production capacity for growing demand in data centers, defense, energy, and industrial manufacturing.”

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One week until Upstate NY connects for second annual workforce growth summit

“NY Workforce Connect will feature engaging discussions led by a diverse group of influential leaders representing the key sectors driving workforce development across Upstate New York.”

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This article distills an in-depth interview with Dr. Satyavolu “Pops” Papa Rao, Senior Director of Emerging Technologies and Research at NY Creates in Albany, New York. Pops holds a Ph.D. in Materials Science & Engineering from the Massachusetts Institute of Technology and leads work on fabrication of quantum devices at NY Creates, a non-profit organization that owns and operates the Albany NanoTech Complex – North America’s largest, most advanced public-private semiconductor research R&D facility, conducting R&D in areas ranging from semiconductors, quantum technologies, advanced memory, integrated photonics, devices for neuromorphic computing and AI, advanced packaging and Heterogeneous Integration (HI), and more.

The goals for this article are simple: explain what quantum computing is, why it matters, and where it might realistically impact manufacturing in the coming decade. FuzeHub would like to thank Pops for making this possible.

What Makes Quantum Computing Different?

To understand quantum computing, it helps to start with how today’s computers work. Classical computers, as they’re known, use transistors to process data as binary digits (bits). In turn, each bit is set to either 0 (off) or 1 (on) to align with the physical, two-state nature of electronic hardware. From CNC controllers to shop floor PCs, today’s digital devices depend on this binary system.

Quantum computers use quantum bits (qubits) instead. Unlike classical bits, qubits can exist in multiple states. In other words, qubits can exist not just as 0s or 1s, but also as a mixture of both. “A coin toss provides an analogy,” Pops says. A coin lying flat is like a classical bit with heads (0) on one side and or tails (1) on the other. A coin spinning in the air is temporarily both heads and tails.

That’s also a good way to visualize superposition, a principle of quantum mechanics that describes how subatomic particles like electrons can exist in multiple states or locations simultaneously. Quantum computers also use quantum entanglement, a phenomenon where two qubits become linked so tightly that changing one instantly affects the other, regardless of space. “These two qubits are joined together as one entangled object.” Pops explains, “even if they’re far apart.”

Why is Quantum Computing a Breakthrough?

Superposition and entanglement give quantum computing its power and access to much greater computational capabilities. That’s why these computers have the potential to solve certain problems far more quickly than classical systems. Yet quantum computing isn’t “faster” in the traditional sense. Rather, it’s a fundamentally different way of processing information that still involves algorithms: sequences of rules or instructions for solving a problem or completing a task.

Quantum computing’s most famous algorithm is Shor’s algorithm, which can factor very large numbers exponentially faster than classical computers. Shor’s algorithm matters because today’s encryption techniques depend on how classical computers would need millions of years to crack the encryption. Other quantum algorithms offer polynomial speedups, computational improvements with potential applications such as logistics resource and financial portfolio risk optimization or the modeling of physical processes.

Quantum Computing Today: Real Machines, Real Progress

Quantum computing is not hypothetical. In fact, there’s a machine in the Capital Region. Rensselaer Polytechnic Institute (RPI) in Troy, New York, has an IBM Q System One. IBM debuted the world’s first integrated quantum system for commercial and scientific use at the CES Show back in 2019. But that doesn’t mean this technology is ready to solve the thorniest problems facing small-to-medium manufacturers.

“It’s been said that people always underestimate the impact of technology in the long term and overestimate it over the near term,” Pops notes. Today, IBM is joined by Google, and a host of smaller players and startups who are advancing competing quantum technologies. There isn’t a clear winner yet, but the impact in the next decade or two could be profound. Just as silicon carbide (SiC) was once a niche research topic, SiC semiconductors now power electric vehicles and LED lighting.

Where Quantum Computing Could Impact Manufacturing

There are four principal areas where quantum computing could eventually improve manufacturing:

• Process optimization
• Fluid dynamics and aerodynamics
• Materials discovery and simulation
• Energy efficiency

Quantum computers are well-suited to solving optimization problems because they can explore many possible solutions simultaneously. That’s why Wall Street firms are using them to explore portfolio optimization. For example, Goldman Sachs has developed and deployed quantum algorithms that could allow the firm to price financial instruments at quantum speeds. In financial markets, computing speed is a tremendous advantage.

Someday, small-to-medium manufacturers could use quantum computers to solve problems such as how to route parts, schedule production, minimize downtime, and allocate limited resources. Simulating fluid flow is another potential application. Aerospace, automotive, turbomachinery, chemical processing, and semiconductor crystal manufacturers could all benefit since even small improvements in simulation accuracy can lead to major gains in performance and efficiency.

Materials discovery and simulation may be the most transformative long-term application. Quantum computers are inherently suited to simulating things like the behavior of electrons in materials. That could accelerate the discovery of new alloys and high-performance polymers. It could also lead to stronger composites, better magnets, more efficient catalysts, and advanced battery chemistries. “You need a quantum computer in order to simulate nature,” Pops explains.

Today’s quantum computers are too small to simulate anything beyond simple molecules like water and lithium hydride, but there’s steady progress on multiple fronts. That includes reducing the energy footprint of data centers that use artificial intelligence (AI) for applications like automation and simulation. Pops cautions against the “hype” surrounding quantum computing, but he foresees advances that could help manufacturers of all sizes in the 10 years.

What Can Manufacturers Expect in the Next Decade?

There are three main areas were manufacturers can expect to see progress in the shorter-term.

• Early quantum-inspired optimization tools that run on classical computing hardware but borrow ideas from quantum algorithms.
• Hybrid-quantum-classical workflows where certain steps of a simulation or optimization problem are offloaded to small quantum processors.
• Improvements in materials R&D pipelines that use quantum-enhanced simulation.

There are also three areas where major advances won’t happen in the next decade.

• Fully quantum-driven factories
• Large-scale materials simulation
• Real-time quantum control of manufacturing equipment

“Those require systems that are larger and more stable than what exists today,” Pops says. “The most likely future,” he adds, “are hybrid systems that combine multiple qubit types for functions such as memory, communication, or computation.”

What Should Manufacturers Do Now?

Quantum computing isn’t ready for prime-time, but manufacturers who wait to start learning, experimenting, and preparing risk falling behind the competition. “Now is the time to build internal expertise,” Pops suggests. Practical steps include:

• Identifying optimization problems that could benefit from quantum approaches
• Partnering with R&D centers, universities, or national labs
• Exploring quantum‑inspired algorithms
• Training engineers in quantum fundamentals
• Monitoring developments in materials simulation

Quantum computing may never replace classical computing, but examining a new tool that will eventually sit alongside today’s systems could give you an edge.

“Regional Council Capital Fund Award Supports 15,000-Square-Foot Expansion in Ulster County.”

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ASA strengthens Syracuse, New York, operations with a new 50,000-sq-ft manufacturing facility

“American Steel and Aluminum (ASA) has opened a new 50,000 square-foot integrated contract manufacturing facility in Syracuse, New York. The new site is the company’s second facility in the city and is aimed at increasing production and processing capacity.”

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Gearing up for a tech job at places like Micron? A new set of paid apprenticeships is open for business

“Central New York students and career‑changers looking for a direct path into Micron Technology’s massive Clay chip project will soon have a new option: a paid apprenticeship designed to feed workers straight into the semiconductor plant.”

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NY Firm Opens RF Testing Chamber to Boost Airspace Solutions Production

“Radio frequency solutions firm Hidden Level has introduced a new anechoic chamber at its advanced manufacturing facility in East Syracuse, New York, expanding its airspace security work.”

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As a not-for-profit organization dedicated to advancing manufacturing and technology innovation, FuzeHub helps small and mid-sized manufacturers move forward at every stage of growth. From startups developing their first prototype to established manufacturers scaling operations, FuzeHub connects companies with the funding, expertise, partnerships, and resources that they need to succeed.

But what truly drives FuzeHub goes beyond programs and services.

Manufacturing Has the Power to Transform Communities

At FuzeHub, we believe manufacturing is one of the strongest catalysts for long-term economic growth and community impact.

Our purpose is simple but powerful: to empower, guide, and connect New York State manufacturers — especially those just starting out — so that bold ideas become businesses, jobs are created, and economic strength endures for generations.

Every company supported, every partnership formed, and every innovation accelerated contributes to something larger: a stronger, more resilient manufacturing ecosystem across New York State.

Turning Ideas Into Growth

FuzeHub acts as a lightning rod for New York’s innovation ecosystem, bringing together manufacturers, researchers, investors, technology experts, and support organizations to help companies overcome challenges and unlock new opportunities.

Through high-impact programs, funding opportunities, industry events, and strategic connections, FuzeHub helps businesses navigate critical stages of growth, including:

• Product development, design, and engineering
• Prototyping, testing, and materials selection
• Research and technology development
• Scaling from prototype to production
• Sales, marketing, and commercialization strategies
• Access to funding opportunities
• Strategic partnerships and technical expertise

Whether a company is developing an advanced material, launching a hardware-enabled startup, or modernizing manufacturing operations, FuzeHub helps turn ambition into measurable success. Learn more about FuzeHub’s programs here.

A Trusted Partner Across New York’s Innovation Ecosystem

What makes FuzeHub unique is not just what we do — it’s how we do it.

FuzeHub combines deep ecosystem knowledge with a highly responsive statewide network and hands-on support that manufacturers can trust. Years of experience working directly with New York State manufacturers and innovation assets have allowed us to build meaningful relationships and practical expertise that deliver real results.

FuzeHub’s approach is rooted in three core values:

• Leading with good faith, responsiveness, and hard work
• Guiding with expertise, innovation, and adaptability
• Connecting people to the right resources at the right time

These principles shape every program, event, and interaction.

Creating Opportunities Through Programs and Events

FuzeHub is also known for developing innovative programs and industry-focused initiatives that create meaningful connections and accelerate emerging technologies.

From manufacturing grants and commercialization competitions to industry-specific solutions forums and annual events like the NYS Innovation Summit, FuzeHub creates opportunities for collaboration and growth throughout the state.

As Dr. Everton H. Henriques, Director of Manufacturing and Technology Initiatives at FuzeHub, explains:

“FuzeHub helps small to medium sized NY manufacturers grow and succeed by providing them with the technology and innovative solutions they need. We do this through connections to NYS’ vast network of technology, funding and innovation assets. In addition, we create programs and targeted events that provide one-on-one access to needed resources. We promote and lead bold new technology ideas for tomorrow’s products, such as our Advanced Materials initiative, Innovation Challenge, Commercialization Competition and upcoming Glass4Chips Summit, just to name a few. Such is the power of FuzeHub to enhance economic development in NYS through manufacturing and innovation! https://fuzehub.com/manufacturing-services/ is your gateway to success!”

FuzeHub continues to position New York State at the forefront of emerging technologies and advanced manufacturing.

Building the Future of Manufacturing in New York

FuzeHub envisions a future where manufacturing leads New York State’s next era of innovation and prosperity — where bold ideas are supported by the right resources, expertise, and connections to create thriving communities for generations to come.

For startups, manufacturers, technology companies, and ecosystem partners alike, FuzeHub serves as both a guide and a connector — helping companies move from concept to commercialization while strengthening the state’s manufacturing economy.

At the heart of it all is a simple belief: when manufacturers succeed, communities thrive.

To learn more about FuzeHub’s programs, services, and upcoming opportunities, visit FuzeHub Manufacturing Services.

Hosted by FuzeHub in collaboration with NY Creates, SEMI and IEEE Electronics Packaging Society, the summit’s registration is now open at fuzehub.com/glass4chips-summit 

Albany, N.Y. — The 2026 Glass4Chips Summit will bring together leaders and innovators across industry, academia and government to address a framework for accelerating the adoption of glass substrates in next-generation semiconductor manufacturing and packaging. The series of strategic conversations that will unfold at the summit will plot critical next steps in strengthening U.S. leadership in the development of ever-higher-performing semiconductors that can meet the needs of AI, 6G and quantum systems.

Convening May 14-15 in Albany, New York, the Glass4Chips Summit will focus on practical ideas and urgent actions to address potential barriers to glass innovation and adoption, strengthen the glass supply chain and improve industry confidence and market readiness. Organized by FuzeHub with collaborators NY Creates, SEMI and IEEE Electronics Packaging Society, this two-day summit is designed to unite stakeholders across the semiconductor value chain to collaborate, build partnerships and drive progress in U.S.-based substrate manufacturing and advanced packaging.

“Glass-based technologies represent a significant opportunity to advance semiconductor performance and strengthen domestic manufacturing capabilities,” said Elena Garuc, Executive Director of FuzeHub, an industry-focused nonprofit that helps manufacturing and tech companies increase competitiveness, solve problems and speed growth. “The Glass4Chips Summit is designed to bring together the right partners across industries to move beyond discussion and toward actionable solutions that will accelerate adoption and support long-term industry growth.”

Summit participants—including semiconductor manufacturers, startups, advanced materials innovators, academic researchers, economic developers, policymakers and more—will engage in keynote discussions, panel sessions and working groups designed to drive actionable outcomes. Topics will include supply chain coordination, validation and testing requirements, collaborative ecosystem-building and strategies to accelerate commercialization of glass-based technologies.

The Summit’s keynote speakers are Bilal Hachemi, Ph.D., Senior Market and Technology Analyst at Yole Group, and Madhavan Swaminathan, Department Head, Electrical Engineering and Director, CHIMES at Penn State University. Hachemi closely monitors the semiconductor industry’s rapidly emerging packaging technologies (including the role of glass) and reports on these trends to provide a strategic global market analysis. Swaminathan is widely recognized for his pioneering work in glass substrates and packaging for high-frequency applications, including millimeter-wave (mm-wave) and emerging 6G systems. He brings more than three decades of experience in the field, including over a decade focused on 3D systems integration with glass.

Panel discussions at the Glass4Chips Summit will feature leaders from Nokia Bell Labs, Samtec Inc., DAI Nippon Printing Co., Mosaic Microsystems, Menlo Micro, ED2 Corp., Griffiss Institute, DMR Group, GO-SEMI, University of Binghamton, University of Albany, and Cornell University.

“NY Creates is proud to support the Glass4Chips Summit as part of our ongoing commitment to advancing semiconductor innovation and manufacturing both here in Albany and across New York State,” said Dave Anderson, NY Creates President & CEO. “By convening leaders from public, private, and non-profit sectors, this event will drive expanded collaborative opportunities while highlighting the role of glass packaging in bridging lab-to-fab challenges, supporting the semiconductor ecosystem across New York State and the U.S.”

“Menlo has built a glass-wafer supply chain and demonstrated both the manufacturability and reliability of glass-based devices,” said Chris Keimel, CTO of Menlo Micro. The opportunity now is scaling these capabilities to mature the supply chain to enable glass solutions at the microsystem level. The Glass4Chips Summit is an important step in bringing the ecosystem together to align on those challenges, share progress, and accelerate the path to adoption.

Governor’s Office of Semiconductor Expansion, Management and Integration (GO-SEMI) Executive Director Merideth Andreucci said, “Under the leadership of Governor Hochul, New York has become the domestic epicenter for semiconductor investment – in part by leveraging our unique history of innovation in computing and glass technologies. GO-SEMI recognizes the immense potential of this technology and remains committed to collaborating with partners like FuzeHub and NY Creates to ensure the sustained growth of the State’s semiconductor industry and its supply chain.”

Registration for the 2026 Glass4Chips Summit is now open. For more information and to register, visit fuzehub.com/glass4chips-summit.

About FuzeHub

FuzeHub is a nonprofit organization that connects New York’s small and mid-sized manufacturing companies to the resources, programs and expertise they need for technology commercialization, innovation and business growth. Through its custom assessment, matching, and referral platform, FuzeHub helps companies navigate New York’s robust network of industry experts at Manufacturing Extension Partnership (MEP) centers, universities, economic development organizations, and other providers. FuzeHub is the statewide New York MEP center, supported by Empire State Development’s Division of Science, Technology & Innovation. For more information on FuzeHub, visit www.fuzehub.com.

About NY Creates
NY Creates serves as a lab-to-fab bridge for advanced electronics, fostering public-private and industry-academic partnerships for technology development and innovation. NY Creates attracts and leads industry-connected innovation and commercialization projects that secure significant investment, advance R&D in emerging technologies, and generate the jobs of tomorrow. NY Creates runs some of the most advanced facilities in the world, boasts more than 2,700 industry experts and faculty, and manages public and private investments of $25 billion—placing it at the global epicenter of high-tech innovation and commercialization. Learn more at www.ny-creates.org.

“Announced Monday by the New York City Economic Development Corporation and the Council of Fashion Designers of America, the $1.7 million Local Production Fund will dole out credits to up to 21 local garment manufacturers to support the reshoring of production orders for 43 fashion designers over two years and up to three seasons.”

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Railway manufacturing facility to be built in Steuben County

“Officials say GHH-BONATRANS will build its first North American production facility in Wayland Business Park in the town of Wayland.”

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Micron, state announce workforce development program at Albany’s NanoTech complex

“New York state and the chip manufacturer Micron announced on Thursday a joint apprenticeship program to help train the people who may be staffing the chip manufacturing plant that Micron is building in Central New York.”

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Real Life Rosies graduates women in advanced manufacturing

“The Real Life Rosies pre-apprenticeship program is the first direct entry program in New York for women in advanced manufacturing. The program was first introduced last year.”

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“The session reinforced a shared commitment to advancing partnerships in robotics, workforce development and technology commercialization.”

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NYC backs garment sector with $1.7 million local production fund

“New York City is doubling down on its status as a global fashion capital with new investment aimed at helping local garment manufacturers navigate growing global pressures, including whipsawing tariffs and equally heady supply chain shifts.”

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Baldwinsville brewery set for upgrades as Anheuser-Busch boosts spending on U.S. operations in 2026

“The investments add to the $300 million the nation’s largest brewer spent upgrading operations in 2025 under its Brewing Futures initiative. The 2025 spending included $9 million in improvements to the Baldwinsville plant.”

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Micron Day Sparks Passion for STEM

“Through hands-on demonstrations, middle and high school students from across Central New York discovered the potential career opportunities available in STEM fields.”

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In today’s world, everyone knows the power of marketing. Most people can instantly recall the brands behind phrases like ‘Where’s the beef?’, ‘Can you hear me now’, and ‘The happiest place on earth’. But what does marketing look like when you don’t have million-dollar budgets or a fully stacked marketing team? Or maybe you have a marketing team of one with a budget that leaves much to be desired. Benefits can still be had even with the smallest of marketing teams and non-existent budget. You don’t always need marketing money when you have a solid marketing strategy.

What’s a Marketing Strategy?

A marketing strategy is a multi-pronged, multi-targeted, and multi-platform approach to address your known and potential customers in a tactical, planned way. These can be built for short-term and longer-term campaigns, but always keep a focus on the big picture.

Strong marketing strategies are built on clear goals, defined audiences, realistic budgets, and measurable outcomes. They rely on a deep understanding of your current and prospective customers, awareness of your competition, and a clear grasp of your own products, services, and strengths.

If you’re developing your own marketing strategy in-house, you already know a lot of the information it takes to run a successful campaign. You know your current client base, you know your competitors, and you know what you as a company and professional have to offer. That is a great foundation. But what do you do with all that information?

Demographics and Digital Channels

There are endless avenues of outreach with the technology available today. However, when you’re a marketing team of one, or an employee trying to help with marketing, time is best spent focusing on a handful of strong lead platforms versus getting small touches in every form possible. This is where knowing your demographic comes in. Is your current client base 45+ years old? Email, personal connection, and print promotion may be your best methods of outreach. Are they under 35 and predominantly in the tech industry? Then social media and digital advertising could work for you.

Based on a report by SoCI in 2025, they found 83% of consumers utilized search engines (like Google and Bing) at least once a month and all users interviewed (18 to 65+) felt that information found there was trustworthy. All demographics in the study also overwhelmingly used search engines to find information about local businesses.

Having a digital “home base” for people to find your company is paramount in our ever growing technological landscape. It allows people to find you in their own searches and gives you somewhere to direct people when you are running marketing campaigns. Whether through social media, email campaigns, or advertising, your outreach is far less effective without a clear place to direct your audience.

For example, you’ve established your target market, opened LinkedIn, typed up a post, and just like that, your first social post is out there promoting your business. But if you don’t give them a clear call to action (CTA) telling them what to do or where to go next, your marketing is falling short. This is where having a website comes in, And not just any website, but a content-rich website that answers users’ questions about your capabilities.

How to Improve Your Marketing

Social media, email marketing, website, advertising, personal outreach, strategic planning and placement – sometimes it can be hard to know where to start. FuzeHub has a number of options in that department.

From June to August 2026 FuzeHub will host a Methods of Marketing, virtual course, spanning across five one-hour sessions covering everything from website and Search Engine Optimization (SEO) to social media, email marketing to print and digital advertising, and more. The course is limited to 20 participants to create the most individualized experience possible with worksheets, presentations, and resources to help you build a common sense marketing strategy that works within your time and budget.

If you’re feeling overwhelmed by marketing, are confused where to start, or just don’t have the time, FuzeHub also offers Marketing Services. Our in-house team brings decades of experience across multiple disciplines, including deep expertise in manufacturing marketing. Let us assist you with your tradeshow booth refresh, redesign your website with accessibility and user-friendliness in mind, update your search engine optimization (SEO) to help with your search engine performance. If Marketing Services sound right for you, fill out this request form for a free 30-minute consultation with one of our marketing experts.