Rochester Re-Invents Itself (Again): The Future of NYS Manufacturing
Rochester, New York has re-invented itself before. During the American Revolution, soldiers settled the fertile farmland near the Genesee River and grew grain. During the Industrial Revolution, residents milled flour. Later, during the Gilded Age, George Eastman founded Kodak and sold cameras under the slogan: “You press the button – we do the rest.” Ultimately, Xerox and Bausch + Lomb also called Rochester home.