Become a Wiz in Manufacturing Marketing
Join us for an hour every month on a Monday morning to get infused with marketing knowledge and wisdom. These Remo sessions are the perfect place to ask questions, get answers, and discuss your marketing challenges. Each month, we’ll welcome an expert in a specific aspect of marketing such as website development, public relations, social media, or digital marketing. Come when you can and for all of the informational sessions you’d like to attend.
Upcoming Events
We will be taking a break for the summer and returning in September.
Thanks for your participation!
Past Events
Tuesday, June 21st | 11 AM - 12 PM
In-person conferences and expos are back, which brings with it the need for eye-catching exhibit and display graphics to put your business or organization in the best light possible. Presenting your brand doesn’t only take place digitally. Exhibit and custom graphics veteran Lori Squadere brings 30+ years of experience to inFUZEd to share ideas on how to present what’s unique about you at our June Marketing Meetup.
Lori Squadere is the owner of AM&J Digital, a NYS certified woman-owned business that specializes in large-format digital printing and custom graphics for Tradeshows, Events, and Interior spaces. For 30 years, Lori has been assisting clients with telling their stories in corporate interiors and at outside venues, managing their signage needs for marketing and events, and helping them to design, develop and execute tradeshow presentations. Along with her outstanding in-house staff, Lori loves to ask “What is it you’re trying to do?” and then surprise her clients with various options and solutions they wouldn’t have thought of on their own. She truly enjoys sharing her extensive working knowledge with companies of all sizes and types.
Set Your Organization Apart with Customer Advocacy
Tuesday, May 24th | 11 AM - 12 PM
Customer testimonials and case studies are a critical part of your marketing strategy. But most manufacturers have a tough time making this type of customer advocacy part of their ongoing marketing efforts. Blockers like competitive concerns, culture, and complexity make it a tough sell to the CEO and to sales. This session will talk about strategies for overcoming these blockers including leveraging video to ease complexity.
Using Data to Create a Plan of Action
Monday, April 4th | 11 AM - 12 PM
Searching for insights into your market or client base? Gathering data to make informed decisions and plans for growth or change is imperative. Recently, the Siena College Research Institute partnered with the Center for Economic Growth to survey Manufacturing Extension Partnership (MEP) members across New York State. The survey explored reshoring, the supply chain, the effects of COVID19, and staffing challenges. This presentation will discuss the use of both quantitative and qualitative data in regard to developing several types of strategies to leverage the findings into actionable plans.
The “Digital Twin” Approach to Marketing
Monday, March 7th | 11 AM - 12 PM
Marketing has long been an afterthought in the manufacturing world. This is the realm of the salesperson, thanks to their product expertise and technical knowledge. But now prospects are searching for product and service answers online. And if you’re not there, your competitors will be.
Track It! The Basics of Tracking & Reporting for Digital Marketing
Monday, February 14th | 11 AM - 12 PM
The proof is in the numbers, and measurement is the key to success with any digital marketing effort. Learn how to get started with setting up and understanding reporting for your digital marketing campaigns.
Lead Generation Best Practices for Manufacturers
Monday, January 24th | 11 AM - 12 PM
Video and Podcasting
Monday, December 13th | 11 AM - 12 PM
Join us for an interactive dialog with Barry Wygel of Baker Public Relations and Steve Melito with FuzeHub on how to use Video and Podcasts to enhance your marketing efforts.
PR and Media for Manufacturers
Interactive dialog with John Mackowiak of the Martin Group and Paul Hook with FuzeHub to discuss how to effectively use PR and media to establish your company’s credibility.
STEP Grants / Export Funding
The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. STEP financial support helps small businesses with marketing initiatives including assistance with campaigns, e-commerce, trade show exhibits and training workshops. Join us with this month’s special guests as we discuss how STEP Grants and Export Funding can help manufacturers with their marketing challenges.
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