Upcoming Events
May 14th, 12:00 pm - 1:00 pm EST
Manufacturers are successfully marketing their businesses in different ways. A strong website is a must, but a one-size-fits-all approach isn’t. Meet three New York State manufacturers with distinct approaches to marketing and find out what they have in common, what they do differently, and how you can apply what they’ve learned to your own business.
Topics will include:
- Who’s responsible for marketing and why smart leaders engage
- How to get started with a smart, successful website redesign
- What to consider when it comes to creating content
- When to send marketing emails – and what to say
- How to add video marketing to your strategy
- Who can help you find the way forward
Michael Allen
President and Co-Owner
Z-AXIS & Bear Power Supplies
Michael Allen is the President and Co-Owner of Z-AXIS and Bear Power Supplies, a business unit of Z-AXIS, in Phelps, New York. Michael earned a B.S. in Electrical Engineering from the Rochester Institute of Technology (RIT) and is the holder of 27 U.S. patents. He began his Z-AXIS career in October 1989 as Director of Engineering.
Janelle Beck Wood
CEO
Ameritool Manufacturing
Janelle Beck Wood is the CEO of Ameritool Manufacturing in Central Square, New York. As the daughter of Ameritool’s co-founder, the late Jerry Beck, Janelle has been ingrained in the company from the start. Her extensive expertise in manufacturing, customer service, and management ensures her father’s legacy will endure for years to come.
Steve Pomeroy
President
Schatz Bearing Corp.
Stephen Pomeroy is the President and owner of Schatz Bearing Corporation, a manufacturer of precision bearings for aerospace, defense, semiconductor equipment, medical equipment, and general industrial applications. He received his Ph.D. from MIT in 1989 and has been leading the team at Schatz since that time. Schatz has built a strong reputation for its engineering expertise and manufacturing excellence, as well as being flexible, versatile, and responsive. Steve enjoys skiing, golfing, traveling, and reading.
Become a Wiz in Manufacturing Marketing
Join us for an hour every month on a Monday morning to get infused with marketing knowledge and wisdom. These Remo sessions are the perfect place to ask questions, get answers, and discuss your marketing challenges. Each month, we’ll welcome an expert in a specific aspect of marketing such as website development, public relations, social media, or digital marketing. Come when you can and for all of the informational sessions you’d like to attend.
Past Events
May 16th, 1pm- 2pm EST
Web compliance is an important part of maintaining a website. Making sure your website is easy to use for people with disabilities, understanding data tracking and monitoring and other important issues is key. It’s also the law in some cases. Under the Americans with Disabilities Act (ADA), businesses that are open to the public must ensure that the programs, services, and goods they provide are accessible. That includes websites, as companies facing lawsuits have learned.
Join us for this webinar that manufacturers can’t afford to miss. Topics will include:
- Why website ease and data compliance matters
- Examples of website compliance tools
- Resources, technical standards, and steps you can take now
From Local to Global: Is your website working to grow your business?
February 29th, 10am- 11am EST
Website globalization can seem daunting, but a few best practices can make your website appealing to all your potential customers. A well-designed website will help you communicate to visitors to your website that your business is focused, deliberate, and competent and that the international website visitor will be able to interact with your organization without issue.
Learn best practices for localization, SEO optimization and content marketing to maximize your potential and match your online strategy to your business goals.
Darcy Knapp, President of SEO Web Mechanics is in online marketing and web management (yes, first 2 years on dial up). Business consulting and strategic planning for small/medium business from start up through restart/rebranding. Web Mechanic and Paid Search Analyst, SEO Specialist and copywriter. Guest lecturer at SUNY Albany, St Rose, CTNH & CTU Masters degree programs for online marketing.
Kathryn Bamberger, Senior International Trade Manager, Northeastern Region, Empire State Development. In both private and public sector sales and marketing roles, Kathryn has helped develop the web presence for many different organizations. In her role with Global NY, she’s able to share information about research, matchmaking and technical assistance for New York companies as well as grant funding opportunities.
Curt founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guide for manufacturers.
Dr. Sanchez- Moore, Director of International Trade, New York Small Business Development Center; boasts an impressive background in international economic development. Her extensive experience encompasses international trade development, foreign direct investment attraction, small business development, and more.
Kim Lloyd is the Director of Special Projects at FuzeHub. She built her first eCommerce website in 1996 and is an expert in Digital Marketing, Marketing Automation and Website Design and Development. As Special Projects Director for FuzeHub Kim runs the Marketing Services projects. Since launching marketing services in 2020, FuzeHub has completed more than 20 projects.
Kim’s expertise includes SharpSpring, WordPress, Salesforce, Zapier, Make and other CRM and Web software.
Sponsors
Dispelling eCommerce Myths for Manufacturers
Held on Tuesday December 12th, 2pm-3:00pm EST
In the ever-evolving landscape of eCommerce, manufacturers face a unique set of challenges and opportunities. Join us for a thought-provoking and informative webinar, “Dispelling eCommerce Myths for Manufacturers,” where we will debunk common misconceptions and unveil the untapped potential within the manufacturing sector.
Whether you’re a seasoned manufacturer or just beginning to explore eCommerce, this webinar is a must-attend event.
IN-PERSON WORKSHOP: Marketing Essentials for Growth
Held on Tuesday September 19th, 9am-3:30pm EST
It can be daunting to roll up your sleeves and make plans to apply limited resources to your marketing wish list. There is so much to do, how do you decide what’s important? Once you decide, what is the best way to get started?
Join us in September for this in-person workshop to help you figure out how to create and tackle your marketing journey. Everyone will be able to work through hands-on exercises with a Marketing Mentor at every table to guide you and answer questions.
At the end of the workshop you’ll have concrete plans to share with your team back at the office.
For more expert advice, check out FuzeHub’s Ultimate List of Tips & Strategies on Marketing for Manufacturers.
Where Customer Journeys and Content Strategies Collide to Increase Engagement and Sales
Holly Barrett, Marketing Director for NextCorps, shows how customer journey mapping can be a useful exercise in helping marketers better understand where opportunities exist to effectively engage both potential and existing clients. It can also identify gaps that might be hindering your ability to close a sale or build lasting loyalty and repeat sales.
Your Brand on Display: Tradeshows, Events, Workspaces, and More
In-person conferences and expos are back, which brings with it the need for eye-catching exhibit and display graphics to put your business or organization in the best light possible. Presenting your brand doesn’t only take place digitally. Exhibit and custom graphics veteran Lori Squadere brings 30+ years of experience to inFUZEd to share ideas on how to present what’s unique about you at our June Marketing Meetup.
Set Your Organization Apart with Customer Advocacy
Customer testimonials and case studies are a critical part of your marketing strategy. But most manufacturers have a tough time making this type of customer advocacy part of their ongoing marketing efforts. Blockers like competitive concerns, culture, and complexity make it a tough sell to the CEO and to sales. This session will talk about strategies for overcoming these blockers including leveraging video to ease complexity.
Using Data to Create a Plan of Action
Searching for insights into your market or client base? Gathering data to make informed decisions and plans for growth or change is imperative. Recently, the Siena College Research Institute partnered with the Center for Economic Growth to survey Manufacturing Extension Partnership (MEP) members across New York State. The survey explored reshoring, the supply chain, the effects of COVID19, and staffing challenges. This presentation will discuss the use of both quantitative and qualitative data in regard to developing several types of strategies to leverage the findings into actionable plans.
The “Digital Twin” Approach to Marketing
Marketing has long been an afterthought in the manufacturing world. This is the realm of the salesperson, thanks to their product expertise and technical knowledge. But now prospects are searching for product and service answers online. And if you’re not there, your competitors will be.
Track It! The Basics of Tracking & Reporting for Digital Marketing
The proof is in the numbers, and measurement is the key to success with any digital marketing effort. Learn how to get started with setting up and understanding reporting for your digital marketing campaigns.
Lead Generation Best Practices for Manufacturers
Video and Podcasting
Join us for an interactive dialog with Barry Wygel of Baker Public Relations and Steve Melito with FuzeHub on how to use Video and Podcasts to enhance your marketing efforts.
PR and Media for Manufacturers
Interactive dialog with John Mackowiak of the Martin Group and Paul Hook with FuzeHub to discuss how to effectively use PR and media to establish your company’s credibility.
STEP Grants / Export Funding
The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. STEP financial support helps small businesses with marketing initiatives including assistance with campaigns, e-commerce, trade show exhibits and training workshops. Join us with this month’s special guests as we discuss how STEP Grants and Export Funding can help manufacturers with their marketing challenges.
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Before joining DVIRC, Luke worked as both a project manager and digital marketing lead at Bridge Innovate, a business innovation firm with Fortune 500 experience. During his tenure at Bridge, Luke gained certifications in Design Thinking and coordinated and marketed digital innovation sprints, webinars, as well as the Bright Spark® student innovation program. Luke also managed both internal and client-facing customer experience (CX), business innovation, and technology adoption projects.
Prior to his role at Bridge Innovate, Luke worked as a Production & Analytics Specialist for Roundtree Marketing Agency where he led market research and digital advertising efforts while also developing websites, performing web analysis, and producing original content on behalf of Roundtree’s clients in the form of podcasts and blog articles. Luke also led the 2018 CHAgives campaign in Chattanooga, TN which raised over $685,000 for the city’s nonprofit community in a single day on #GivingTuesday.
Luke has led multiple educational workshops for manufacturers on behalf of DVIRC and he is certified in Design Thinking and Lean Tools & Essentials, demonstrating his commitment to adopting innovative approaches to problem-solving and program facilitation.
Luke received a bachelor’s degree in History from Covenant College. He enjoys rock climbing and learning about local history. He currently lives in South Philly with his wife, Madelyn, and dog, Freddy.
Kim Lloyd is the Director of Special Projects at FuzeHub. She built her first eCommerce website in 1996 and is an expert in Digital Marketing, Marketing Automation and Website Design and Development. As Special Projects Director for FuzeHub Kim runs the Marketing Services projects. Since launching marketing services in 2020, FuzeHub has completed more than 20 projects.
Kim’s expertise includes SharpSpring, WordPress, Salesforce, Zapier, Make and other CRM and Web software.