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inFUZEd Marketing Meetups

Become a Wiz in Manufacturing Marketing

Join us for an hour every month on a Monday morning to get infused with marketing knowledge and wisdom. These Remo sessions are the perfect place to ask questions, get answers, and discuss your marketing challenges. Each month, we’ll welcome an expert in a specific aspect of marketing such as website development, public relations, social media, or digital marketing. Come when you can and for all of the informational sessions you’d like to attend.
Our team attends many marketing workshops and meetings, but few offer the knowledge and proven experience in manufacturing to be impactful to us. That is why we attend FuzeHub's inFUZEd series. From the industry experts they bring in as speakers to the effective marketing/content strategies discussed with new connections, we are energized by having a great marketing resource for manufacturing here in New York.

Upcoming Events

WORKSHOP: Marketing Essentials for Growth in 2023

Tuesday March 14th, 9am-3:30pm EST

Are you ready to make your list of marketing New Year’s resolutions? 2023 promises to be an exciting year, but it can be daunting to roll up your sleeves and make plans. There is so much to do, how do you decide what’s important? Once you decide, what is the best way to get started? We are kicking off our inFUZEd series with an in-person workshop to help you figure out how to create and tackle your 2023 marketing journey. Everyone will be able to work through hands-on excercises with a Marketing Mentor at every table to guide you and answer questions.

At the end of the workshop you’ll have concrete plans to share with your team back at the office.

Location:

Crowne Plaza Albany – the Desmond Hotel, an IHG Hotel
660 Albany Shaker Rd
Albany, NY 12211

Registration Fee:

$100, includes lunch

Agenda

  • 8:30AM-9:00AM
    Registration and Networking
  • 9:00AM – 9:30AM
    Table Round Robin

    Getting to know you and your role

  • 10:00AM-11:00AM
    Tools to Market Your Offering

    What: Service, product or offering do you offer?
    Who: In what type of business is your ideal type of customer?

    Workshop exercise: Strengths. Weaknesses. Opportunities. Threats.

    – What Strengths & Opportunities Can You Leverage in 2023?
    – What Weaknesses and threats could hold you back?

  • 11:00AM-12:00PM
    Step into The Future

    Taking Your Moonshot (Focusing on Unifying Goals & Objectives)

    Workshop Exercise:
    Draft Marketing “S.M.A.R.T.” Goals for Growth in 2023.

  • 12:00PM - 12:30PM
    Lunch
  • 12:30PM - 01:15PM
    Creating a Perfect Pitch

    Easing Customer Pains & Creating Gains

    Workshop Exercise:
    Drafting Your Value Proposition – Marketing Physics Worksheet

  • 01:15PM - 02:00PM
    Marketing Toolbox Audit

    Assessing your tools, tactics, timing, and budget

    Workshop Exercise:
    Selecting Effective Marketing Channels for Your Business- Worksheet

  • 2:00PM - 3:00PM
    Creating an Action Plan

    Workshop Exercise:
    Creating a timeline & KPIs for your new initiatives

  • 03:00PM - 03:30PM
    Wrap up and Final Thoughts

Trainers

Chris Scafario

Chris Scafario is the Chief Operating Officer at DVIRC. Working in Philadelphia and across the nation’s Manufacturing Extension Partnership (MEP) Chris supports the advancement of small to mid-sized manufacturers (SMMs) and their supply chain through leading the design, implementation, and oversight of consulting services in operational excellence, top-line growth, and business management.

His expertise includes corporate strategy, operations management, innovation, branding, sales, marketing, and advanced technology research.

Kim Lloyd

Kim Lloyd is the Director of Special Projects at FuzeHub. She built her first eCommerce website in 1996 and is an expert in Digital Marketing, Marketing Automation and Website Design and Development. As Special Projects Director for FuzeHub Kim runs the Marketing Services projects. Since launching marketing services in 2020, FuzeHub has completed more than 20 projects.

 

Kim’s expertise includes SharpSpring, WordPress, Salesforce, Zapier, Make and other CRM and Web software.

Curt Anderson

Curt founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guide for manufacturers. Visit his LinkedIn here.

Throughout his more than 30-year career, Paul has worked with some of the state’s top technology, economic development, and higher education organizations. He has been heavily involved in promoting the region for technology and semiconductor development, including working with numerous economic development agencies to help recruit a chip fabrication plant to Tech Valley. As FuzeHub’s Marketing Manager, he leads the marketing team and manages the integrity of the organization’s brand.
Aviva Gold
Aviva Gold comes to us with a background in visual communication, print production, small business management, and nonprofit development. She is known for forging comprehensive communication strategies that focus on goals and results.
Steve Melito
Steve Melito is a Solutions Specialist for FuzeHub and the host of its NYS Manufacturing Now podcast. He also moderates events for FuzeHub and is a regular contributor to its print and digital publications. In addition to his FuzeHub work, Steve is the founder and co-owner of Thunderbolt Business Services, a marketing agency for manufacturers with clients across North America. He is a former member of the Sales and Marketing Committee for the International Association of Diecutting and Diemaking (IADD), the current chair of the News & Website Committee for The Los Angles Rubber Group (TLARGI), and a mentor to student entrepreneurs through Colgate University’s Thought into Action (TIA) program.

Past Events

Your Brand on Display: Tradeshows, Events, Workspaces, and More

In-person conferences and expos are back, which brings with it the need for eye-catching exhibit and display graphics to put your business or organization in the best light possible. Presenting your brand doesn’t only take place digitally. Exhibit and custom graphics veteran Lori Squadere brings 30+ years of experience to inFUZEd to share ideas on how to present what’s unique about you at our June Marketing Meetup.

Set Your Organization Apart with Customer Advocacy

Customer testimonials and case studies are a critical part of your marketing strategy. But most manufacturers have a tough time making this type of customer advocacy part of their ongoing marketing efforts. Blockers like competitive concerns, culture, and complexity make it a tough sell to the CEO and to sales. This session will talk about strategies for overcoming these blockers including leveraging video to ease complexity.

Using Data to Create a Plan of Action

Searching for insights into your market or client base? Gathering data to make informed decisions and plans for growth or change is imperative. Recently, the Siena College Research Institute partnered with the Center for Economic Growth to survey Manufacturing Extension Partnership (MEP) members across New York State. The survey explored reshoring, the supply chain, the effects of COVID19, and staffing challenges. This presentation will discuss the use of both quantitative and qualitative data in regard to developing several types of strategies to leverage the findings into actionable plans.

The “Digital Twin” Approach to Marketing

Marketing has long been an afterthought in the manufacturing world. This is the realm of the salesperson, thanks to their product expertise and technical knowledge. But now prospects are searching for product and service answers online. And if you’re not there, your competitors will be. 

Track It! The Basics of Tracking & Reporting for Digital Marketing

The proof is in the numbers, and measurement is the key to success with any digital marketing effort. Learn how to get started with setting up and understanding reporting for your digital marketing campaigns.

Lead Generation Best Practices for Manufacturers

DVIRC’s proven lead generation process aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities.

Video and Podcasting

Join us for an interactive dialog with Barry Wygel of Baker Public Relations and Steve Melito with FuzeHub on how to use Video and Podcasts to enhance your marketing efforts. 

PR and Media for Manufacturers

Interactive dialog with John Mackowiak of the Martin Group and Paul Hook with FuzeHub to discuss how to effectively use PR and media to establish your company’s credibility.

STEP Grants / Export Funding

The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. STEP financial support helps small businesses with marketing initiatives including assistance with campaigns, e-commerce, trade show exhibits and training workshops. Join us with this month’s special guests as we discuss how STEP Grants and Export Funding can help manufacturers with their marketing challenges.

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