Become a Wiz in Manufacturing MarketingJoin us for an hour every month on a Monday morning to get infused with marketing knowledge and wisdom. These Remo sessions are the perfect place to ask questions, get answers, and discuss your marketing challenges. Each month, we’ll welcome an expert in a specific aspect of marketing such as website development, public relations, social media, or digital marketing. Come when you can and for all of the informational sessions you’d like to attend.
IN-PERSON WORKSHOP: Marketing Essentials for Growth
Tuesday September 19th, 9am-3:30pm EST
It can be daunting to roll up your sleeves and make plans to apply limited resources to your marketing wish list. There is so much to do, how do you decide what’s important? Once you decide, what is the best way to get started?
Join us in September for this in-person workshop to help you figure out how to create and tackle your marketing journey. Everyone will be able to work through hands-on exercises with a Marketing Mentor at every table to guide you and answer questions.
At the end of the workshop you’ll have concrete plans to share with your team back at the office.
Crowne Plaza Albany – the Desmond Hotel, an IHG Hotel
660 Albany Shaker Rd
Albany, NY 12211
$25, includes continental breakfast and lunch
Registration and Networking
9:00AM – 9:30AM
Table Round Robin
Getting to know you and your role
Tools to Market Your Offering
What: Service, product or offering do you offer?
Who: In what type of business is your ideal type of customer?
Workshop exercise: Strengths. Weaknesses. Opportunities. Threats.
– What Strengths & Opportunities Can You Leverage in 2023?
– What Weaknesses and threats could hold you back?
Step into The Future
Taking Your Moonshot (Focusing on Unifying Goals & Objectives)
Draft Marketing “S.M.A.R.T.” Goals for Growth in 2023.
12:00PM - 12:30PM
12:30PM - 01:15PM
Creating a Perfect Pitch
Easing Customer Pains & Creating Gains
Drafting Your Value Proposition – Marketing Physics Worksheet
01:15PM - 02:00PM
Marketing Toolbox Audit
Assessing your tools, tactics, timing, and budget
Selecting Effective Marketing Channels for Your Business- Worksheet
2:00PM - 3:00PM
Creating an Action Plan
Creating a timeline & KPIs for your new initiatives
03:00PM - 03:30PM
Wrap up and Final Thoughts
Before joining DVIRC, Luke worked as both a project manager and digital marketing lead at Bridge Innovate, a business innovation firm with Fortune 500 experience. During his tenure at Bridge, Luke gained certifications in Design Thinking and coordinated and marketed digital innovation sprints, webinars, as well as the Bright Spark® student innovation program. Luke also managed both internal and client-facing customer experience (CX), business innovation, and technology adoption projects.
Prior to his role at Bridge Innovate, Luke worked as a Production & Analytics Specialist for Roundtree Marketing Agency where he led market research and digital advertising efforts while also developing websites, performing web analysis, and producing original content on behalf of Roundtree’s clients in the form of podcasts and blog articles. Luke also led the 2018 CHAgives campaign in Chattanooga, TN which raised over $685,000 for the city’s nonprofit community in a single day on #GivingTuesday.
Luke has led multiple educational workshops for manufacturers on behalf of DVIRC and he is certified in Design Thinking and Lean Tools & Essentials, demonstrating his commitment to adopting innovative approaches to problem-solving and program facilitation.
Luke received a bachelor’s degree in History from Covenant College. He enjoys rock climbing and learning about local history. He currently lives in South Philly with his wife, Madelyn, and dog, Freddy.
Kim Lloyd is the Director of Special Projects at FuzeHub. She built her first eCommerce website in 1996 and is an expert in Digital Marketing, Marketing Automation and Website Design and Development. As Special Projects Director for FuzeHub Kim runs the Marketing Services projects. Since launching marketing services in 2020, FuzeHub has completed more than 20 projects.
Kim’s expertise includes SharpSpring, WordPress, Salesforce, Zapier, Make and other CRM and Web software.
For more expert advice, check out FuzeHub’s Ultimate List of Tips & Strategies on Marketing for Manufacturers.
Where Customer Journeys and Content Strategies Collide to Increase Engagement and Sales
Holly Barrett, Marketing Director for NextCorps, shows how customer journey mapping can be a useful exercise in helping marketers better understand where opportunities exist to effectively engage both potential and existing clients. It can also identify gaps that might be hindering your ability to close a sale or build lasting loyalty and repeat sales.
Your Brand on Display: Tradeshows, Events, Workspaces, and More
In-person conferences and expos are back, which brings with it the need for eye-catching exhibit and display graphics to put your business or organization in the best light possible. Presenting your brand doesn’t only take place digitally. Exhibit and custom graphics veteran Lori Squadere brings 30+ years of experience to inFUZEd to share ideas on how to present what’s unique about you at our June Marketing Meetup.
Set Your Organization Apart with Customer Advocacy
Customer testimonials and case studies are a critical part of your marketing strategy. But most manufacturers have a tough time making this type of customer advocacy part of their ongoing marketing efforts. Blockers like competitive concerns, culture, and complexity make it a tough sell to the CEO and to sales. This session will talk about strategies for overcoming these blockers including leveraging video to ease complexity.
Using Data to Create a Plan of Action
Searching for insights into your market or client base? Gathering data to make informed decisions and plans for growth or change is imperative. Recently, the Siena College Research Institute partnered with the Center for Economic Growth to survey Manufacturing Extension Partnership (MEP) members across New York State. The survey explored reshoring, the supply chain, the effects of COVID19, and staffing challenges. This presentation will discuss the use of both quantitative and qualitative data in regard to developing several types of strategies to leverage the findings into actionable plans.
The “Digital Twin” Approach to Marketing
Marketing has long been an afterthought in the manufacturing world. This is the realm of the salesperson, thanks to their product expertise and technical knowledge. But now prospects are searching for product and service answers online. And if you’re not there, your competitors will be.
Track It! The Basics of Tracking & Reporting for Digital Marketing
The proof is in the numbers, and measurement is the key to success with any digital marketing effort. Learn how to get started with setting up and understanding reporting for your digital marketing campaigns.
Lead Generation Best Practices for Manufacturers
Video and Podcasting
Join us for an interactive dialog with Barry Wygel of Baker Public Relations and Steve Melito with FuzeHub on how to use Video and Podcasts to enhance your marketing efforts.
PR and Media for Manufacturers
Interactive dialog with John Mackowiak of the Martin Group and Paul Hook with FuzeHub to discuss how to effectively use PR and media to establish your company’s credibility.
STEP Grants / Export Funding
The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. STEP financial support helps small businesses with marketing initiatives including assistance with campaigns, e-commerce, trade show exhibits and training workshops. Join us with this month’s special guests as we discuss how STEP Grants and Export Funding can help manufacturers with their marketing challenges.