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inFUZEd Marketing Meetups

Become a Wiz in Manufacturing Marketing

Join us for an hour every month on a Monday morning to get infused with marketing knowledge and wisdom. These Remo sessions are the perfect place to ask questions, get answers, and discuss your marketing challenges. Each month, we’ll welcome an expert in a specific aspect of marketing such as website development, public relations, social media, or digital marketing. Come when you can and for all of the informational sessions you’d like to attend.
Our team attends many marketing workshops and meetings, but few offer the knowledge and proven experience in manufacturing to be impactful to us. That is why we attend FuzeHub's inFUZEd series. From the industry experts they bring in as speakers to the effective marketing/content strategies discussed with new connections, we are energized by having a great marketing resource for manufacturing here in New York.

Upcoming Events

WORKSHOP: Marketing Essentials for Growth in 2023

CANCELLED - Tuesday March 14th, 9am-3:30pm EST

Due to snow storm, this is cancelled, full refunds will be applied.

Past Events

Your Brand on Display: Tradeshows, Events, Workspaces, and More

In-person conferences and expos are back, which brings with it the need for eye-catching exhibit and display graphics to put your business or organization in the best light possible. Presenting your brand doesn’t only take place digitally. Exhibit and custom graphics veteran Lori Squadere brings 30+ years of experience to inFUZEd to share ideas on how to present what’s unique about you at our June Marketing Meetup.

Set Your Organization Apart with Customer Advocacy

Customer testimonials and case studies are a critical part of your marketing strategy. But most manufacturers have a tough time making this type of customer advocacy part of their ongoing marketing efforts. Blockers like competitive concerns, culture, and complexity make it a tough sell to the CEO and to sales. This session will talk about strategies for overcoming these blockers including leveraging video to ease complexity.

Using Data to Create a Plan of Action

Searching for insights into your market or client base? Gathering data to make informed decisions and plans for growth or change is imperative. Recently, the Siena College Research Institute partnered with the Center for Economic Growth to survey Manufacturing Extension Partnership (MEP) members across New York State. The survey explored reshoring, the supply chain, the effects of COVID19, and staffing challenges. This presentation will discuss the use of both quantitative and qualitative data in regard to developing several types of strategies to leverage the findings into actionable plans.

The “Digital Twin” Approach to Marketing

Marketing has long been an afterthought in the manufacturing world. This is the realm of the salesperson, thanks to their product expertise and technical knowledge. But now prospects are searching for product and service answers online. And if you’re not there, your competitors will be. 

Track It! The Basics of Tracking & Reporting for Digital Marketing

The proof is in the numbers, and measurement is the key to success with any digital marketing effort. Learn how to get started with setting up and understanding reporting for your digital marketing campaigns.

Lead Generation Best Practices for Manufacturers

DVIRC’s proven lead generation process aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities.

Video and Podcasting

Join us for an interactive dialog with Barry Wygel of Baker Public Relations and Steve Melito with FuzeHub on how to use Video and Podcasts to enhance your marketing efforts. 

PR and Media for Manufacturers

Interactive dialog with John Mackowiak of the Martin Group and Paul Hook with FuzeHub to discuss how to effectively use PR and media to establish your company’s credibility.

STEP Grants / Export Funding

The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. STEP financial support helps small businesses with marketing initiatives including assistance with campaigns, e-commerce, trade show exhibits and training workshops. Join us with this month’s special guests as we discuss how STEP Grants and Export Funding can help manufacturers with their marketing challenges.

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