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inFUZEd Marketing Meetups

Become a Wiz in Manufacturing Marketing

Join us for an hour every month on a Monday morning to get infused with marketing knowledge and wisdom. These Remo sessions are the perfect place to ask questions, get answers, and discuss your marketing challenges. Each month, we’ll welcome an expert in a specific aspect of marketing such as website development, public relations, social media, or digital marketing. Come when you can and for all of the informational sessions you’d like to attend.

Our team attends many marketing workshops and meetings, but few offer the knowledge and proven experience in manufacturing to be impactful to us. That is why we attend FuzeHub's inFUZEd series. From the industry experts they bring in as speakers to the effective marketing/content strategies discussed with new connections, we are energized by having a great marketing resource for manufacturing here in New York.

Upcoming Events

Lead Generation Best Practices for Manufacturers

Monday, January 24th | 11 AM - 12 PM
Join us to learn from Chris Scafario, Chief Operating Officer at DVIRC. Chris will give an overview of DVIRC’s proven lead generation process that aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities. Without a steady flow of qualified prospects that match companies’ capabilities and will be receptive to your sales message, no business can sustain itself for long.
Chris Scafario

Chris Scafario is the Chief Operating Officer at DVIRC. Working in Philadelphia and across the nation’s Manufacturing Extension Partnership (MEP) Chris supports the advancement of small to mid-sized manufacturers (SMMs) and their supply chain through leading the design, implementation, and oversight of consulting services in operational excellence, top-line growth, and business management.

Shortly after joining DVIRC in 2007, Chris recognized the need to develop DVIRC’s Marketing & Sales practice, also known as Business Growth Services (BGS). Under his leadership, DVIRC’s BGS team has grown to become our largest business unit with over 160,000 project hours being delivered to more than 1,000 unique manufacturing firms from across the country and around the world.

Chris has been working vigorously to educate and advocate for MEP Centers throughout the national network to introduce urgency to their clients around pursuing strategies for innovation, technology integration, and topline growth. His contagious energy when sharing best practices for growing SMMs has made him a nationally recognized speaker, subject matter expert, and trusted advisor to organizations and economic development groups alike.

His expertise includes corporate strategy, operations management, innovation, branding, sales, marketing, and advanced technology research.

Track It! The Basics of Tracking & Reporting for Digital Marketing

Monday, February 14th | 11 AM - 12 PM

The proof is in the numbers, and measurement is the key to success with any digital marketing effort. Learn how to get started with setting up and understanding reporting for your digital marketing campaigns.

Tim Jensen

Tim Jensen is a Campaign Manager at Clix Marketing. With more than a decade of experience in the digital marketing industry, he’s comfortable managing ads across all major platforms, including search, display, social, and video. Tim has worked with accounts from SMB to enterprise levels in a variety of industries. He frequently contributes to the digital marketing industry by writing articles for sites such as Search Engine Journal, Search Engine Land, Smashing Magazine, and the Clix Marketing blog, speaking at conferences and presenting on webinars.

The “Digital Twin” Approach to Marketing

Monday, March 7th | 11 AM - 12 PM

Marketing has long been an afterthought in the manufacturing world. This is the realm of the salesperson, thanks to their product expertise and technical knowledge.

But now prospects are searching for product and service answers online. And if you’re not there, your competitors will be.

Replacing your sales team isn’t the answer. Instead, recreate their expertise online with our Digital Twin marketing approach. The sections below provide the blueprint, starting with the Digital Twin Manufacturing Marketing Strategy.

Greg Mischio is the Owner and Founder of Winbound, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and then reach prospects using SEO, social media and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.

Past Events

Video and Podcasting

Monday, December 13th | 11 AM - 12 PM

Join us for an interactive dialog with Barry Wygel of Baker Public Relations and Steve Melito with FuzeHub on how to use Video and Podcasts to enhance your marketing efforts. 

Steve Melito has been working with various manufacturers for the past few years doing podcasts for FuzeHub.    Steve Melito is a Solutions Specialist for FuzeHub and the host of its NYS Manufacturing Now podcast. When you contact FuzeHub for business or technical assistance, Steve is typically the first person you’ll speak with. He also moderates events for FuzeHub and is a regular contributor to its print and digital publications.

Barry Wygel

Barry joined Baker Public Relations in the fall of 2018 working with clients to design and execute cutting edge public relations strategies using the latest in video and communication best practices.   

With two New York Emmy nominations under his belt for the anniversary coverage of Tropical Storm Irene and his tongue-in-cheek series Wygel at Work, he spent six years as a television reporter for Spectrum News in Albany and Syracuse before transitioning to the field of public relations.   

 As Creative Services Manager, Barry works with all clients to effectively communicate with their customers, employees and stakeholders in mediums proven to be most impactful. Using video, infographics, animation, podcasts, graphic designs and even AR and VR he is able to meet each client’s specific needs. 

Barry, a Capital Region native, is a graduate of Shenendehowa High School and SUNY Oswego, where he received a degree in journalism with a concentration in broadcasting and double minors in history and political science. He is also the author of The Source, a thriller novel. 

When he isn’t in the office, chances are Barry is in the sky piloting an airplane with his wife, Carolyn or traveling somewhere warm. In June of 2020 the two welcomed a baby girl to their family. They live near Saratoga Lake and raise chickens for their farm fresh eggs.

PR and Media for Manufacturers

Interactive dialog with John Mackowiak of the Martin Group and Paul Hook with FuzeHub to discuss how to effectively use PR and media to establish your company’s credibility.

John Mackowiak

John is the Vice President of Public Relations for the Martin Group. John’s communication experience helps manufacturers plan and implement strategic PR solutions for clients like the Frontier Communications America’s Best Communities Competition and M&T Bank.

An ad agency veteran and decorated marketer, Paul Hook has led business development and marketing efforts for four regional agencies, playing an integral role in growing internal teams and ensuring client retention. Throughout his more than 30-year career, Paul has worked with some of the state’s top technology, economic development, and higher education organizations. He has been heavily involved in promoting the region for technology and semiconductor development, including working with numerous economic development agencies to help recruit a chip fabrication plant to Tech Valley. As FuzeHub’s Marketing Manager, he leads the marketing team and manages the integrity of the organization’s brand.

STEP Grants / Export Funding

The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. STEP financial support helps small businesses with marketing initiatives including assistance with campaigns, e-commerce, trade show exhibits and training workshops. Join us with this month’s special guests as we discuss how STEP Grants and Export Funding can help manufacturers with their marketing challenges.

Kathryn Bamberger is an Industry Development Director in Empire State Development’s International Division, Global NY.  Managing half of the Upstate Regions, her clients mainly are located between Plattsburgh and Poughkeepsie, west to Warrensburg, Utica and Oneonta.  She brings a special interest in food and beverage resulting from her tenure in a similar role at NYS Dept Agriculture.  She holds a BA from St Lawrence University in Canton and an MBA from Sage Graduate School in Albany.  Prior to joining the state, she held various sales and marketing positions in the private sector, garnering several awards and recognitions.  

Antonio Rodriguez is a Senior International Trade Manager at Empire State Development’s (ESD) Global NY Division, where he counsels New York companies on all aspects of Global NY programs and services, which are available to promote exports.  Antonio is responsible for managing the New York State Trade Expansion Program (STEP).  The STEP grant program is a collaborative funding opportunity initiative with the U.S. Small Business Administration developed to increase the number of small businesses that export and the value of small business exports. The STEP grant program helps small businesses overcome obstacles to exporting by providing grants to cover costs associated with entering and expanding into international markets.

 

Prior to his current position, he worked as a Small Business Environmental Ombudsman at ESD to help New York small businesses understand and comply with regulations enacted to implement the Federal Clean Air Act Amendments of 1990; and as a Senior Project Manager with ESD’s Environmental Services Unit, worked with companies and organizations to facilitate funding opportunities for projects that lead to measurable recycling, pollution prevention and sustainable economic development results.  

Antonio has a bachelor’s degree in chemical engineering (Ch.E.) from The City College of New York.

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