Where Customer Journeys and Content Strategies Collide to Increase Engagement and Sales
Previously Aired: Tuesday, May 24th, 2023 | 11 AM - 12 PM
How can you move a lead from cold to warm to hot, and convert them into a manufacturing client? Customer journey mapping can be a useful exercise in helping marketers better understand where opportunities exist to effectively engage both potential and existing clients. It can also identify gaps that might be hindering your ability to close a sale or build lasting loyalty and repeat sales.
In this video, you’ll learn:
- A single framework for journey mapping that incorporates the benefits of several experience models
- Where untapped opportunities exist to build sales opportunities
- Tips for how to document the customer journey for your business
- Tips for how to use a content strategy to move leads along the steps in the journey