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Digital Strategy Header

Establish yourself as a digital marketing guru through a series of short but intense trainings designed to help you master topics like LinkedIn, SEO and Buyer Personas. Walk away with a robust marketing plan that will help you develop and execute a strategy for growth.

What you will get:

  • 20 hours of one-on-one training
  • A list of ideal SEO keywords
  • Backlink strategy guidance
  • Profiles of your ideal buyers
  • A marketing growth plan

 

Discover & Create Your Ideal Buyer Persona
  • Buyer Journey Process and Website Flow
  • Detailed Company Benefits and Solutions
  • Product Pictures (tagged with keywords)
  • Mobile Friendly
• Provide training to maximize opportunities with Google Products:
  • Google Business Profile
  • Google Keyword Planner Training
  • Google Ads (PPC) Training
  • Google Analytics Backlink Strategy
  • Top 25 Directory Listing and Citations
  • Capturing backlinks with Social, Blogs and Video
  • Create an inviting LinkedIn Profile
  • Showcase your experience and expertise
  • Connect and engage with your target market and ideal buyers
  • Explore delivering valuable and impactful content
  • Develop and nurture vibrant business relationships
Brand Marketing Header

A brand is so much more than the logo mark that represents a business or organization. It’s how you present yourself internally and to the outside world, including prospects and clients. The words and phrases you use to illuminate what you do, who you are and what you offer need to ignite interest and action, making clear how you’re different, better and the right choice to do business with.

 

What you will get:

  • Review of existing brand elements
  • Targeted messaging and value proposition
  • Documented brand guidelines
  • Consistent digital marketing templates

For the development of your messaging and value proposition, we will create an outline and guide that helps you best tell your story. Our work will be highly influenced by those within your business community who live and breathe the brand each and every day. Our task will be to listen to the appropriate parties and transform this list of objective observations and key takeaways into marketing messaging that resonates both internally and externally—with management, employees and key partners, as well as current and prospective clients, the business community at-large and media.

Brand guidelines will be developed to help your internal staff outline best practices regarding logo and tagline usage, brand voice and tone, typefaces, layout and orientation across multiple applications, platforms, and tactics. This detailed guide ensures your business or organization is always represented in the best light possible.
Consistent digital marketing templates

Stressing the importance of brand consistency, we will develop digital templates to help with your sales and marketing efforts. These could include branded collateral materials, like letterhead, envelope, business cards or sales materials, including sell sheets or rack cards that help present the key differentiators and benefits of your product or service that connect directly to your brand.
Social Marketing Header

Social media is a timely and impactful way to connect and engage with your audience. With this package, we will help identify your current social effectiveness while developing targeted ways to strengthen your presence and reach.

 

What you will get:

  • Study and audit of available analytics or insights from your current and past social media marketing efforts to establish a benchmark
  • Provide best practices and effective examples for specific social media platforms (LinkedIn, Twitter, Facebook, Instagram)
  • Brainstorm social media content ideas and develop editorial calendar with templated initial posts to follow
  • Recommend social media tools for automation, analysis and content creation

You will receive an Excel workbook with tabs labeled Keyword Rankings, Competitor Comparisons and Error Checking.

  • We will select a buyer workflow and create mockups of their website navigation experience.  
  • We will refresh or create a design for those workflow pages.

 

  • A website is more than just product photos and snappy headlines on a page.  Google sees everything from the technical aspects of your website, like page-load speed and quality, frequency and recency of posted content, to how visitors engage, interact and link back to your content.

SEO Marketing Header

Search engine optimization is the best way to attract new customers. While many companies will overwhelm their clients with lengthy reports, we ensure that you have a clear understanding of your current performance and provide actionable opportunities to increase traffic to your site.

 

What you will get:

  • SEO audit
  • Strategy to gain traction on important keywords
  • Newly generated, targeted content
  • On-site optimization of existing content
You will receive an Excel workbook with tabs labeled Keyword Rankings, Competitor Comparisons and Error Checking. This provides useful information regarding your top 100 keywords.
  • The Keyword Ranking tab shows, for each keyword, your current rank, the keyword search volume, the keyword difficulty, and your website page (if any) that applies.
  • The Competitor Comparisons tab shows how your company compares to three competitors for each of the top 100 keywords.
  • The Error Checking tab reports all the errors on your site. Typically, these are broken links, missing metadata and low word counts.
  • You will also receive a Word document that analyzes the findings from the SEO Audit. The sections of this report correspond to the Excel document but outline and explain the raw data. Through the Analysis, Conclusion and Corrective Actions sections, you’ll understand what to do next.  

  • Generate New Content: Initially, you will receive two high-quality blog entries of approximately 600 words each. FuzeHub will identify the blog topics based on its analysis from the SEO Audit and Corrective Action Plan listed above. Each blog entry will be posted to your WordPress website and include an image with the relevant alt tag and all SEO metadata.
  • Optimize Existing Content: FuzeHub will correct SEO-related errors such as missing metadata, alt tags and heading styles that are negatively impacting your website’s performance. We will also define the focus keyword for each post and provide light copyediting where necessary. Please note that we recommend you purchase SEO Yoast, a WordPress plugin, to get the most value from this part of the project.
ECommerce Header

Customers today expect a seamless buying experience. The more difficult it is to do business with you, the more likely that they will take their business where it is easier to make a purchase.

 

What you will get:

  • Website audit
  • Key considerations for ensuring a smooth buying journey
  • Training on how to create a fully functioning eCommerce store

You will receive an Excel workbook with tabs labeled Keyword Rankings, Competitor Comparisons and Error Checking.

  • We will select a buyer workflow and create mockups of their website navigation experience.  
  • We will refresh or create a design for those workflow pages.

 

  • A website is more than just product photos and snappy headlines on a page.  Google sees everything from the technical aspects of your website, like page-load speed and quality, frequency and recency of posted content, to how visitors engage, interact and link back to your content.

Website Marketing Header

Analyze and understand your website’s greatest needs for improvement to accomplish your marketing goals. Get hands-on expertise to implement growth-sparking changes including diagnostics, design, development and visibility.

What you will get:
• Website and SEO audit (10 hours)
• Key buyer workflow redesign and implemented (10 hours of graphic design, 10 hours of implementation)
• WordPress performance/architecture optimizations (5 hours)

You will receive an Excel workbook with tabs labeled Keyword Rankings, Competitor Comparisons and Error Checking.

  • We will select a buyer workflow and create mockups of their website navigation experience.  
  • We will refresh or create a design for those workflow pages.

 

  • A website is more than just product photos and snappy headlines on a page.  Google sees everything from the technical aspects of your website, like page-load speed and quality, frequency and recency of posted content, to how visitors engage, interact and link back to your content.

Blue Tradeshow Banner

In-person conferences and expos are back. And it’s time to ensure you’re ready to present your business or organization effectively—through brand consistency, professionalism and highlights of key customer benefits. Our tradeshow presence package will provide you with the materials and guidance needed to create a compelling and eye-catching presentation. 

What you will get:

• Branded table cover and two pull-up banners
• One fully-designed marketing handout
• Tips for making the most out of your tradeshow presence

With shipping and drayage fees through the roof and teams stretched thin, we propose a streamlined but highly flexible exhibit presence that can be easily set up, broken down and shipped, providing less manpower and stress and more time engaging with prospects.

Our team will design and produce branded exhibit graphics that showcase your business or organization in the best light. This includes design, production and shipping/carrying cases.

  • Ideally, you will want your prospects to leave with something to reference after the conference. We will develop one (1) marketing handout in the form of a branded sell sheet, flyer or rack card that helps promote your product or service. Includes digital printing for up to 500 copies.

  • Tradeshows aren’t a set-it-and-forget-it exercise. To make the most out of this investment, you need to engage with your prospects and fellow exhibitors. Our team will work with you to discuss ideas and strategies for engaging with attendees to make sure their experience with you is a memorable one.

We’ve all accepted the practice of virtual meetings as a part of our workday. Hosting a meeting in an online platform has ceased to be a technological challenge for most of us. However, if you are planning to hold an online event spanning several hours with hundreds or thousands of guests, the task can be incredibly challenging.

What you will get:

• Planning and project management for an online event
• Best practices and recommendations
• Speaker prep and coaching
• Use of Remo platform to host your event
• Technical assistance the day of your event

  • Planning and project management for online event: Our team will help setup an online registration form and provide realtime visibility into registrations.
  • Best practices and recommendations: Our team will participate in planning call and provide ongoing communications as required.
  • Speaker prep and coaching: For all scheduled speakers, we will organize and run two group prep sessions, and for anyone unable to attend, up to two individual sessions.
  • Use of Remo platform to host your event
  • Exclusive access to the Remo virtual experience platform to help create a unique, immersive online event that promotes real communication and collaboration.
  • Technical assistance the day of your event
  • Starting with the virtual environment setup, we also provide run of show development, in-show promotional materials, live support/tech moderation, management of recordings, coordination of speakers and stage entrances/exits, and post-event activities and support.

FuzeHub has hosted over a hundred virtual events.  There are many lessons learned to make the most of your event and foster the utmost participation and success.

Marketing Expert Consultation

Request a 30-minute consultation with FuzeHub’s manufacturing experts and get started on your journey toward improving your marketing. By discussing your current situation and desired end-state with us, we can suggest new initiatives or process improvements. FuzeHub’s mission is to accelerate the growth of small-to-medium manufacturing and technology companies across New York State.

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