Written by: Steve Melito, FuzeHub Blog Writer
The legislation that Governor Andrew M. Cuomo signed on November 13 reduces what the Governor calls “burdensome” requirements, and provides $3 million in promotional funding via two craft-beverage grant programs. Jim Trezise, President of the New York Wine & Grape Foundation, and Paul Leone, Executive Director New York State Brewers Association both praised the new law, which takes effect on December 13.Food and beverage manufacturers employee thousands of New Yorkers and generate billions of dollars in revenue. According to a 2012 Cornell University study, U.S. food and beverage manufacturing sales grew nearly 40% over a recent ten-year period. With the recent passage of the Craft New York Act, the Empire State is poised to supply even more wine, beer, spirits, and hard cider to growing markets.
As part of the new legislation’s regulatory reform, farm distilleries can offer samples and sell products are more retail outlets. These producers can also acquire a permit for a branch office, eliminating the need for a separate license. The Craft New York Act also eases food-related requirements at tastings, and allows the industry to serve beverages by the bottle or by the glass at these events.
The new law also establishes a $2-million matching grant to help New York producers market and promote their wine, beer, spirits, and hard cider. Applicants who incorporate the Taste NY initiative can receive matching funds, and non-profit organizations can win awards up to $500,000. The Craft New York Act also establishes a $1 million craft-beverage industry tourism-promotion grant for destinations, attractions, and special events.
As Empire State Development President, CEO, and Commissioner Kenneth Adams explains, “these grant programs build on our existing resources to encourage the purchase of locally-made products.” By providing “an opportunity for those who know the industry best” to market and promote these craft beverages, the Craft New York Act will “create new jobs and spur investment.”
Read original story: Cuomo signs Craft New York Act, announces $3M in promotional funding
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