Responding to industry need, manufacturing-focused economic development organization adds creative and communications services to repertoire
ALBANY, N.Y. — FuzeHub, the statewide center for the New York Manufacturing Extension Partnership (NY MEP), announced the launch of FuzeHub Marketing Services, a new line of services addressing the unique marketing needs of the state’s manufacturing and technology sectors.
FuzeHub Marketing Services are now available to startup, small and mid-sized manufacturers and technology companies in New York State. FuzeHub developed its marketing offerings after numerous conversations with clients and partners pointed to an industry-wide demand.
“Leaders in the manufacturing and innovation communities come to us because we know their industries. Along with our partners at the regional NY MEP centers across the state, we know how to problem-solve, get results and make the connections that lead to long-term impacts. Branching into marketing services — which will help generate awareness and drive sales for manufacturers — is a natural next step,” said FuzeHub Executive Director Elena Garuc.
FuzeHub’s team of marketing professionals can support companies with branding and strategic messaging; marketing plan development and execution; public relations; traditional advertising and digital media; website optimization and development; social media strategy and execution; trade show and exhibit support; and collateral and sales materials.
The organization will also offer free marketing resources:
- A monthly “inFUZEd” workshop series to educate manufacturers on topics such as digital and email marketing, search engine optimization, e-commerce and media relations. Upcoming workshops include Lead Generation Best Practices for Manufacturers on January 24, Tracking Digital Marketing Efforts on February 14 and the “Digital Twin” Approach to Marketing on March 7. Register at fuzehub.com/infuzed-marketing-meetups.
- A marketing eBook series released periodically for manufacturers to deepen their knowledge about a specific aspect of marketing. Each eBook will provide insightful recommendations, actionable advice, and how-to guidance for implementing tactics and strategies.
FuzeHub helps New York’s manufacturers and innovators overcome challenges by administering trainings and services, organizing events, and facilitating connections to manufacturing-related resources. In addition to its new marketing suite, FuzeHub provides assessments, funding, CAD design and engineering, community and network building, technology adoption and acceleration, and matching solution services.
Supported by Empire State Development’s Division of Science, Technology and Innovation (NYSTAR), FuzeHub is the statewide center for the New York Manufacturing Extension Partnership, a network that also includes 10 regional centers in communities across the state. Combined, the NY MEP centers helped create or retain 6,637 jobs and generate $994 million in financial impacts in 2020.
To learn more about FuzeHub Marketing Services, visit: fuzehub.com/marketing-services/
FuzeHub is a nonprofit organization that connects New York’s small and mid-sized manufacturing companies to the resources, programs and expertise they need for technology commercialization, innovation, and business growth. Through its custom assessment, matching, and referral platform, FuzeHub helps companies navigate New York’s robust network of industry experts at Manufacturing Extension Partnership centers, universities, economic development organizations, and other providers. FuzeHub is the statewide New York Manufacturing Extension Partnership Program center, supported by Empire State Development’s Division of Science, Technology & Innovation (NYSTAR). For more information, visit www.fuzehub.com.
About the New York Manufacturing Extension Partnership
The New York Manufacturing Extension Partnership (NY MEP) is a network of 11 organizations that provide growth and innovation services to small and mid-sized manufacturers in every corner of the state to help them create and retain jobs, increase profits, and save time and money. Supported through a combination of federal and state funding, the NY MEP is part of the National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership and overseen by Empire State Development’s Division of Science Technology and Innovation (NYSTAR). In 2019, the NY MEP created or retained 5,275 manufacturing jobs and generated $992 million in company cost savings, new investments and increased or retained sales.
For more information on NY MEP, visit www.newyorkmep.org.