About
Meyda Lighting is a third-generation, family-owned manufacturer based in Yorkville, specializing in decorative and custom lighting solutions. The company operates multiple divisions, including Meyda Custom Lighting and 2nd Ave. Lighting, which produces high-end, custom-designed fixtures. With a manufacturing facility and showroom near Utica, Meyda Lighting employs approximately 50 people and serves a wide range of residential and commercial markets.
The Challenge
Meyda Lighting relies on e-commerce platforms to support its online sales and customer engagement. As the company continued to grow its expansive product catalog, it recognized the need to improve its digital presence to remain competitive. Specifically, Meyda sought to enhance its website design, functionality, and search engine optimization (SEO) to increase visibility, drive more web traffic, and convert visitors into customers.
Chester Cohen, Management Executive at Meyda Lighting, connected with FuzeHub—part of the New York Manufacturing Extension Partnership (NY MEP) and the MEP National Network™—to address these challenges and unlock new growth opportunities.
MEP’s Role
FuzeHub partnered with Meyda Lighting to identify and resolve technical issues that were negatively impacting the company’s SEO performance. Working closely with Meyda’s internal team and web developers, FuzeHub led a comprehensive website redesign focused on improving both user experience and backend functionality.
This overhaul enabled the seamless integration of thousands of new products into the website, significantly expanding Meyda’s digital catalog. In addition, FuzeHub provided strategic SEO guidance, helping the company improve content quality, metadata, internal linking, and overall site architecture—key components for increasing search engine rankings and discoverability.
To further strengthen Meyda’s digital marketing efforts, FuzeHub also supported the implementation of email automation tools, allowing for more effective outbound marketing and customer engagement.
“Meyda has been manufacturing and designing award-winning Tiffany, Rustic and Custom lighting for 50 years. We engaged FuzeHub, which expertly guided a major website design and functionality overhaul that included thousands of products and helped us achieve a 65% traffic growth from our old website. We increased our content quality, metadata, internal links, and information architecture. Utilizing FuzeHub’s capabilities, our website has become more user-friendly, quicker, and easier to navigate, expediting our ROI and substantially raising our SEO rankings, site traffic and lead generation.”
— Chester Cohen, Management Executive
Results
The impact of this collaboration was significant and measurable:
- Increased Sales: $750,000
- New Investment: $485,000
- Cost Savings: $30,000
- Jobs Created: 3
- Jobs Retained: 5
Through its partnership with FuzeHub, Meyda Lighting successfully transformed its digital presence—enhancing user experience, boosting online visibility, and driving meaningful business growth.
Originally published on the National Institute of Standards and Technology (NIST) website with the help of New York Manufacturing Extension Partnership (NY MEP)