February 17, 2016

What’s keeping you from becoming more innovative? In a recent article for Harvard Business Review (HBR), authors Tony McCaffrey and Jim Pearson suggest that our perceptions are the problem. Specifically, the authors cite three attitudes – functional fixedness, design fixation, and goal fixedness – that limit the way we think. Yet McCaffrey and Pearson also claim it’s possible to overcome these obstacles. Here’s how.