Customer testimonials and case studies are a critical part of your marketing strategy. But most manufacturers have a tough time making this type of customer advocacy part of their ongoing marketing efforts.  In this presentation you will learn the differences between a case study and a testimonial and why just having a logo wall on your website just isn’t enough in today’s digital and social environment.

You’ll also learn how to obtain these testimonials to not only gather customer’s positive feedback, but also how this helps you understand areas where you can improve.