Halomine is disrupting the way we think about disinfecting and infection control to save lives and save money for customers. HaloFilm, its consumer product, is a disinfectant companion that acts as a chlorine extender with the potential to make any surface antimicrobial for as long as a month.
Halomine Works Through COVID-19 Market Challenges by Going Digital
Description
The FuzeHub prize was a godsend and a force multiplier. With grant funding available for technical development, but commercialization closing in, we really need to upgrade our image and were able to do that with FuzeHub's help.
Ted Eveleth
CEO
The Challenge
Halomine’s CEO, Ted Eveleth, needed funding to promote awareness of the company’s technology, which had previously received Small Business Innovation Research (SBIR) grants from the U.S. Department of Agriculture, the U.S. Department of the Army, and the National Science Foundation (NSF).
The Solution
Halomine pitched at FuzeHub’s 2019 Commercialization Competition and won a $50,000 award. The company used this money to improve its marketing materials, including a new website. Halomine also hired a PR firm and an e-commerce consultant.
Outcomes / The Impact
COVID-19 forced the cancellation of tradeshows that Halomine planned to attend, but the company pivoted and developed a Kickstarter campaign to promote awareness and test the consumer space. Even in today’s challenging business environment, strong sales are anticipated.