Z-AXIS of Phelps, New York provides electronic design and manufacturing services all under one roof. The ISO 9001:2015-certified company is committed to quality and seeks continuous improvement across the entire organization. To engage its customers and suppliers, Z-AXIS produces an in-depth video each month and distributes an e-newsletter. Over the past 10 years, Z-AXIS has created 90 videos and shared technical information with thousands of email recipients.
Z-AXIS wanted to elevate its digital marketing efforts to generate more website views and leads. The company had a skilled videographer and an established newsletter audience but recognized an opportunity to expand its reach through greater search engine optimization (SEO). Later, Z-AXIS wanted to improve the online store for Bear Power Supplies, a division of the company that operates from the same Rochester-area facility.
Z-AXIS attended a FuzeHub Marketing Services workshop and received an award for a marketing project that funded an SEO assessment and several landing pages. The company then hired FuzeHub to make SEO improvements and create new content. Each month, FuzeHub meets with Z-AXIS and creates a video script and e-newsletter. These efforts have expanded Z-AXIS’ online reach, and FuzeHub has also worked with Bear Power Supplies to enhance its online store.
Outcomes / The Impact
With help from FuzeHub, Z-AXIS has increased traffic to the Z-AXIS and Bear Power Supplies websites in double-digit amounts. Both websites also receive higher-quality leads and have higher keyword rankings. In addition, Z-AXIS’ video efforts are now fully search-engine optimized. FuzeHub has also written several white papers for Z-AXIS that demonstrate the company’s considerable expertise in electronic design and manufacturing.